Happy, Healthy Living with Elua

Elua (ee-looh-ah) started as a twinkle in the eye of Canadian based business Branch Point Inc. (formerly Global Hydration) back in 2012.

Elua is now the largest retailer of True Citrus products in Canada including True Lemon, True Lime and the entire collection of True Citrus products. 

Branch Point is also the exclusive distributor of True Citrus Food Service and Ingredient Products in Canada. This includes 5lb, 50lb and 1,000lb formats of a wide range of ingredients used by breweries, sea food processors, bakeries, food manufacturers and more.

To learn more about Branch Point please visit

Introducing Our Co-Founders

Yes, they're brothers!

  • Ian Moorey

    Co-Founder and COO

    Learning the ropes from his father at their family’s bottled water company, Ian has spent his life working with water including co-founding Global Hydration. As Chief Design Engineer and Field Technician, Ian has a passion for all things mechanical. When he’s not working with water, he’s out racing sail boats on it or camping beside it with his family in Thunder Bay, ON.

  • Andrew Moorey

    Co-Founder and CEO

    Andrew has more than 18 years of experience in the water industry, co-founding Global Hydration after holding the position of VP in his family’s bottled water company for many years. Andrew studied Entrepreneurship at Confederation College and has a passion for innovation and charitable work. When not at the office, Andrew enjoys cycling and canoeing with his family along the shores of Lake Superior.