ABC News recently reported that 55% of Americans cited convenience as the strongest influences on their decision to drink bottled water. The Polaris Institute has stated that 71% of Canadians who drink bottled water do so for the sake of convenience. But is bottled water really convenient?
Having come from the bottled water industry, I know better than most the ridiculous amount of resources and logistics that is required to bottle water and get it on to store shelves. But what happens between the store shelf and your lips?
Half Litre Bottles
Let’s start by looking at half litre bottled water purchased by the case at grocery and big box stores. When we open the fridge and grab one of these bottles on our way to work or the gym or toss one into a lunch bag, it seems absolutely brilliant doesn’t it? More convenient than sliced bread right? But what needed to happen to get that bottle of water into the fridge so it was ready for harvest just when you needed it?
18.9 L Bottles and Water Coolers
What about a water cooler? The kind with the big bottles on top that dispense ice cold water at the touch of a button? Bottled water on tap right? What could be more convenient than that. Heck, those big bottles of water might even be delivered right to your door like the old milkman. But what needs to be done to keep that water cooler gurgling with spring fed goodness on demand?
Is bottled water actually convenient or is it simply a perceived convenience?
The short time that it takes to drink a bottle of water or draw a glass of water from a water cooler might indeed be convenient but what about the work, complications and logistics that it takes to support our bottled water habit before and after that brief moment?
Do you believe bottled water is convenient? Is convenience the primary reason that you buy bottled water? Do you have a funny story about the “inconvenience” of bottled water? We’d love to hear from you! Please post a comment below.Print This Article
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